All You Need to Know About Website SEO
The importance of website SEO, website SEO audit, and how to rank in all search engines. From small-sized businesses like chocolate making, craft shops, etc. to large-sized organizations, you’ll undoubtedly find everyone competing for a digital space. In other words, everyone is trying hard to create an impact and make a successful name online to gain maximum profit.
Every day thousands of websites are constructed and launched. Thus, how do you make sure that your site is the one that the potential viewer hopefully finds? Or how do you ensure that your prospective audience visits your site? That’s when a website SEO role comes in.
What is Website SEO?
Well, website SEO, or more correctly, SEO stands for Search Engine Optimization.
SEO is the art and science of getting a website to rank higher in Google and other search engines. Since search is one of the primary approaches for people to explore content online, and that’s why ranking higher in Google can result in traffic boost to a website.
In Google, as well as other search engines, the result page often contains paid ads followed by the official results or what is popularly known as “organic search results.” Traffic coming via SEO is known as “organic search traffic” to distinguish it from the traffic coming through paid search. Not to mention that paid search is generally known as pay-per-click (PPC) or search engine marketing (SEM).
The Significance of Website with SEO
SEO is considered one of the most potent marketing strategies these days. It helps to boost organic traffic to your website in addition to increasing the quality of the traffic. It is crucial to comprehend that to improve the website, you must acquire quality traffic. The quality here means getting interested viewers to your site who could become a real buyer.
Irrespective of the niche, SEO helps you to survive in such a cut-through competitive market.
From small businesses to large companies, everyone is leveraging SEO tools or techniques because of the following reasons.
Targets the Right Audience
SEO is a fundamental component of an inbound marketing technique, which is different from outbound marketing strategies; it enables your audience to find you whenever they’re looking for you quickly. On the other hand, outbound marketing strategy is a market-centric, whereas inbound marketing focuses on the audience and creating resources such as blogs.
Targeting audiences who are seeking answers associated with your niche, the odds of finding actual buyers for your products/services are quite higher. Therefore, a website with SEO optimized can target the right customers and, as a result, increase the odds of higher leads and sales.
Brings Quality Traffic
The traffic that website SEO brings to your site is quality traffic as people searched for their queries, and your site is the suggestion that they got. So, SEO helps you get traffic that genuinely matters.
Unlike advertisements that make customers interested in services or products, you are genuinely getting discovered for resolving problems and offering solutions. That’s one of the biggest reasons why the SEO field is worth billions.
Higher Conversion Rate
Besides getting quality traffic to your site, the conversion rate of the customers into actual buyers of your products/services is quite higher. If you can position yourself rightly on search engines, you can increase your odds of getting better and higher conversions.
When folks search Google for possible solutions, they do so because they trust Google. Therefore, if Google puts their trust in you by making your website rank higher, folks will automatically begin relying on you too. You can boost your credibility by just ranking higher in Google. With SEO, you not only get interested buyers of your product/service but even folks who will trust you.
You will not get outcomes instantly as you expect. Instead, it will take up to 9 to 12 months to see an optimal enhancement in the ranking itself. Your website’s ranking will not change either. Once reaching the top, your place remains there!! Rising competition may be challenging, but with continuous efforts, you can keep yourself rank higher.
A website with SEO vs. Website without SEO
A website without SEO is just like a high-end vehicle without fuel.
There’s always something that can be enhanced with a website. Therefore, one thing is for sure that a website will never be complete. However, without SEO, your website is probably lacking in several areas or parts where it could excel in—for instance, content. With a good SEO strategy carried out on your website, you can acquire lots of relevant and new content updated daily, which is an excellent thing for your users and search engines as well.
A website with SEO will help you optimize your landing pages to tell the right thing in a precise message. Indeed, SEO makes sure that any page on your site accomplishes the purpose that it was designed to do; for instance, if you own a news site, then SEO will make sure that your homepage shows inciting and accurate news.
Website SEO: How to Get Started?
After comprehending the importance of website SEO, the next thing that most people are concerned about is – where to begin? Isn’t it right? Well, no worries!! We’re here to assist you with that. If you’re a person who likes to work on your own, then we recommended you begin with the following SEO tools:
1. SEO Checker
To put it in simple words, an SEO checker or website SEO check is a little picture of your search engine activity. Well, it is also known as an SEO audit.
SEO checker is a tool designed to help you in analyzing your website to determine how well you are optimizing your site’s content and other factors with the best practices for search engines like Google. It is a valuable tool in your digital strategy.
What does an SEO checker/audit do?
Running a website SEO checker will help you have a closer glance at how your website is currently performing. Indeed, SEO checkers or audits identify and eliminate broken anchors, broken links and images, slow web pages. However, some may define an SEO audit as Google and other search engines expect from every website.
In short, it provides a “health score” of your website.
Is an SEO checker/audit tool available for free?
The internet is full of both free and paid SEO checker tools. The paid ones may help you get more insight in comparison to free ones. And how much it will cost you depends on the size of your site. You can even get professionals to help to do your website SEO check or audit.
If you want to get professional assistance instead of using a tool, you can expect charges ranging from $650 – $14,000. Not to mention, if you are a more significant business with a more prominent website, you will have to pay more than a small-sized or startup company.
2. SEO Analyzer
Well, website SEO analyzer or analysis may go more in-depth to incorporate a review of the landing pages and content regarding your utilization of Meta tag and specific keywords you have selected.
To put it in simple words, if you’re checking rankings for your keywords, then it means that you are doing SEO analyzer.
What does an SEO Analyzer do?
SEO analyzer checks on-page problems and page quality. To be discovered and bring advantages like profit to your business, your website should be indexed by Google and other search engines, be well optimized and possess high authority. With the assistance of the SEO analyzer tool, you can quickly check the major search website parameters -site age, Page Rank, the layout of the site, the structure of the website, quality of the content, etc.
Is the SEO Analyzer tool available for free?
Like website SEO audit or checker tools, you will find both free and paid SEO Analyzer tools only. Similarly, if you like to get an expert’s assistance to do the job, then you must pay for the service. Moreover, how much it will cost you will depend on the size of your website.
How Website SEO Checker/Analyzer Improves Your Ranking?
If you have come so far, then you now probably have an idea of website SEO checker and analyzer. The terms – SEO checker, SEO audit, and SEO analyzer are interrelated. However, all elements of these SEO tools come under one of the three following main buckets –
On-page SEO – optimizing individual pages of your website by focusing on the HTML source code and the content.
Off-page SEO – optimizing your website for indexing and crawling process.
Technical SEO – potential techniques and actions taken outside of your sites, such as social media marketing, link building, and brand mentions.
All three helps to improve your ranking in SERPs or search engine results pages and, as a result, could have a remarkable impact on the bottom line of your business.
It’s vital to know that there is no such right or wrong timing to start a website SEO audit. And the only wrong thing you can do is never conducting it at all.
Once you start performing an SEO audit on your website, focus on the following things.
3 Most Important Technical SEO Audit Factors to Focus
First, we’re going to talk about the technical aspect. While Google and other search engines are becoming more and more specific with what it needs in its techniques, technical SEO has become necessary as well. The following elements should be a part of your SEO analysis.
1. Reducing Site Load Time
The site load time signifies how quickly a site responds to requests. If Google and other search engines notice that many of your users/visitors are leaving your website, it considers this factor during ranking process.
How to Resolve It? Once your website SEO checker is done, it should provide you with insight into what’s making your website to load slowly. The most common solutions are-
Optimizing your pictures
Using relative paths
2. Ensure That Your Site is Mobile Responsive
Mobile-responsive sites are mobile-friendly, which lets users quickly scroll through web pages and explore what they truly need, whether they’re on a smartphone or desktop device. Indeed, Google truly appreciates mobile-friendly websites in search rankings.
3. Creating an XML Sitemap
The sitemap is a roadmap of your website. It contains all the pages of your website so that Google and other search engines access to find them. If you don’t submit your sitemap to search engines, especially Google, it may take quite longer for Google to find your pages and start crawling & indexing.
How to Resolve it? The solution is simple – create and submit your sitemap to the search engine as soon as possible.
6 Most Important On-Page SEO Audit Factors to Focus On
Now, you’ve gone through several technical factors. When it comes to on-page SEO factors, the following worth considering –
1. Optimize Page Titles
Also referred to as title pages, they are simply precise descriptions of your webpage. It is a vital SEO element when it comes to Google ranking. Make sure to add the main keywords to page titles.
How to Resolve It? You can make changes in the <title> element of your every page’s HTML. Make sure that they are not longer than 70 characters. If they are, Google and other search engines may cut them off in the search engine results.
2. Optimize Meta Descriptions
Just like page titles, a meta description is a lengthy description of your page’s content. They are shown in the search results to help users in finding the right answer according to their search query.
How to Resolve It? When performing a website SEO analyzer, make sure that they are not longer than 155 characters and optimize them for primary keywords.
3. Optimize Headings
The headings within the body of your web pages are detached from the actual body paragraphs. They contain sections to make them accessible for readers to comprehend the content. They are from H1 to H6, with H1 as the primary heading.
How to Resolve It? Even though Google and other search engines don’t have a problem with multiple H1s, you can yet confuse the search engine as to what your web page is all about, and it can impact your rankings. Optimize them with primary keywords.
4. Optimize Image Alt Text
Also referred to as an alternate image text, it is an attribute added to your image tag. If for any reason, your image can’t be displayed on the web, the image alt text tries to let readers know what the image is all about. It does the same thing for Google.
How to Resolve it? If your images don’t contain alt text, then add an accurate description to them to summarize what the image is all about.
5. Eradicate Duplicate Content
It means that the content on your website appeared more than once. From a technical perspective, this can be content that displays up in several parts of the web. However, the website SEO audit tool may result from the one particular to your website that can directly control. With duplicate content, you can make Google confused as to what to index and display first.
How to Resolve It? Your SEO checker should help you determine which pages contain duplicate content. To eradicate this, ensure that each of them has a unique page title as well as meta description.
6. Rectifying Broken Links & Pages
If you catch a 404 error, then it signifies that one of your web pages couldn’t be found, or there are broken links and pages.
How to Resolve It? For users who are using CMS, they can customize it to incorporate links to assist viewers in getting to where they like to go.
2 Most Important Off-Page SEO Audit Factors to Focus
Now, let’s talk about off-page SEO audit factors to consider.
1. Abjuring Toxic Backlinks
Well, a backlink is a hyperlink from other sources that are linking to your website from another website. And a toxic backlink is known as an unnatural link, which has the potential for causing harm to your ranking in search engines. Google penalizes sites with such toxic backlinks.
How to Resolve It? The conventional approach to have a site eradicate their backlinks to your website is to contact them. But, if you can’t reach them, you can take advantage of Google Search Console to disavow these links.
2. Anchor Text
If you link some words to URL results in the creation of anchor text. Google has specified in its guidelines that it does consider this factor (anchor text) while ranking.
How to Resolve It? Google penalized the websites that try to manipulate rankings by creating links with pretty keyword-rick anchors. Therefore, be cautious with anchor text.
Working on technical factors, on-page factors, and off-page factors certainly help you (being a website owner) improve your Google and other search engine rankings.
Website SEO: The Final Verdict
Conducting a website SEO audit or website SEO check, prioritizing which things to focus first, and finally resolving those problems can take lots of work and effort. However, the results will benefit you in several aspects.
Indeed, the most thrilling part of performing an SEO analyzer is to see the outcomes that come from the effort you have put on your website.